LEXUS LIVE A LITTLE, A LOT SWEEPSTAKES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A purchase will not improve chances of winning. You have not yet won.

OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OLD, AND NOT A MINOR IN THEIR PRIMARY STATE OF RESIDENCE, AS OF THE DATE OF ENTRY

1. PROMOTION PERIOD. The Lexus Live a Little, a lot Sweepstakes ("the Promotion") begins June 18, 2009 at 10:00:01 AM ET and ends July 31, 2009 at 5:00:01 PM ET ("Promotion Period").

2. ELIGIBILITY. This Promotion is only open to legal residents of the 50 United States and District of Columbia, who are at least 18 years old as of the date of entry and not a minor in their primary state of residence, except officers, directors, members, shareholders, and employees of the Sponsor, Lexus, a division of Toyota Motor Sales, U.S.A., Inc. ("Lexus") the judging organization (if applicable), or any other party associated with the development or administration of this Promotion, and the immediate families (i.e., parents, children, siblings, spouse), and persons residing in the same household, of such individuals. This Promotion is void outside the 50 United States and the District of Columbia, and where prohibited by law.

3. HOW TO ENTER. There are two ways to enter: (1) if you possess a capable wireless handset device with a camera (a "Camera Phone"), snap an image of the Lexus ad in the July issue of GQ and/or VOGUE and text it to the number 303.960.2672 or e-mail it to lexus@snaptag.mobi. (MMS/Picture messaging & standard text messaging rates apply; iPhone users must use e-mail option); or (2) visit GQConnects.com/Lexus during the Promotion Period and follow the instructions to complete and submit the entry form. All entries must be received by Sponsor by 5:00:01 PM ET on July 31, 2009, to be eligible. All entries become the property of the Sponsor and will not be acknowledged or returned. Limit one entry per person/ per method of entry during the Promotion Period. All entrant information, including cell phone number, is subject to the respective Privacy Policy of the applicable Sponsor. Normal Internet access and usage charges imposed by your Internet service provider will apply.

4. GRAND PRIZE AND SWEEPSTAKES DRAWING. Grand Prize (1): A trip for two (2) to any city featured in the GQ City Guides. Trip includes roundtrip coach air transportation for two from the major commercial airport nearest winner's primary residence in the U.S. to the city of the winners choice, one standard hotel room (double-occupancy) for two (2) nights at a hotel selected by Sponsor, two (2) $500 American Express Gift Cards (may be subject to certain restrictions including expiration date) for the prize winner to spend as desired, and round trip airport transfers to/from the hotel/airport in selected city. The total approximate retail value of the Grand Prize is $3,500. Actual value of the Grand Prize may vary based on fluctuations in price for airfare and/or accommodations, and distance between departure and destination. Other ground transportation, meals, in-room or other personal charges at lodging (e.g., mini-bar, movies), telephone calls, gratuities, incidentals, and all other expenses are not included. Grand Prize Winner will be selected in a random drawing on or about August 19, 2009 (the "Drawing Date") from among all eligible entries received during the Promotion Period, by Don Jagoda Associates, Inc., an independent judging organization whose decisions are final on all matters related to this drawing. The odds of winning the Grand Prize depend on the number of eligible entries received. Prize will be awarded and potential winner will be notified by mail, email and/or telephone.

5. GENERAL RULES. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize (or portion of the prize) is unavailable. Transfer of prize is not permitted. Any portion of the prize that is not used is forfeited. All federal, state and/or local income and other taxes, if any, are the winners sole responsibility. Potential Grand Prize winner will be required to execute and return an affidavit of eligibility and liability/publicity release (where legal) within ten (10) days of attempted notification, or prize will be forfeited and an alternate winner will be selected. If a potential winner cannot be contacted, does not respond within the time allotted and/or the prize/prize notification is returned as undeliverable, such potential winner will be disqualified and an alternate winner selected. Winner and travel companion must be available to travel on the same itinerary. Trip must be booked by September 15, 2009 and completed by December 31, 2009, and may be subject to certain other restrictions, including without limitation blackout dates. Sponsor will attempt to accommodate winner's preferred itinerary, but all specifics thereof will be at Sponsor's sole discretion. If, in the sole judgment of Sponsor, air travel is not required due to winners proximity to prize location, ground transportation may be substituted for roundtrip air travel. Winner will be issued a 1099 Federal Tax Form and is responsible for any taxes associated with acceptance of the prize. Travel companion must be 18 years of age or older as of the date of departure. By entering the Promotion, each entrant releases and discharges the Sponsor, Lexus, judging organization, and any other party associated with the development or administration of this Promotion, their parent, subsidiary, and affiliated entities, and each of their respective officers, directors, members, shareholders, employees, independent contractors, agents, representatives, successors and assigns (collectively, "Sponsor Entities"), from any and all liability whatsoever in connection with this Promotion, including without limitation legal claims, costs, injuries, losses or damages, demands or actions of any kind (including without limitation personal injuries, death, damage to, loss or destruction or property, rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, "Claims"). Except where prohibited: (i) acceptance of a prize constitutes the consent of any winner, without further compensation, to use the name and likeness of such winner for editorial, advertising and publicity purposes by the Sponsor and/or others authorized by the Sponsor; (ii) acceptance of a prize constitutes a release by any winner of the Sponsor Entities of any and all Claims in connection with the administration of this Promotion and the use, misuse, or possession of any prize; (iii) any potential winner will be required to sign an affidavit of eligibility (including social security number) and a liability/publicity release; and (iv) any potential winner and travel companion (if applicable) may be required to execute releases of the Sponsor Entities from any and all liability with respect to participation in such travel/activities and/or use of the prize. By entering this Promotion, entrants accept and agree to be bound by these Official Rules. Any violation of these rules may result in disqualification. All decisions of the judges regarding this Promotion are final and binding in all respects.

6. DISCLAIMERS. (i) Entries that are lost, late, misdirected, incorrect, garbled, or incompletely received, for any reason, including by reason of hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsors servers or elsewhere, will not be eligible. In the event of a dispute, entries will be deemed submitted by the authorized account holder of the email address or cell phone number submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to a cell phone number by a wireless carrier, or an email address by an Internet Access Provider, online service provider, or other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. (ii) Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the website or wireless network. Use of bots or other automated process to enter is prohibited and may result in disqualification at the sole discretion of Sponsor. (iii) Sponsor further reserves the right to cancel, terminate or modify the Promotion if it is not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort and conduct the random drawing from among all eligible entries received prior to such cancellation, termination or modification. (iv) Sponsor Entities are not responsible for errors in the administration or fulfillment of this Promotion, including without limitation mechanical, human, printing, distribution or production errors, and may modify or cancel this Promotion based upon such error at its sole discretion without liability. (v) SPONSOR ENTITIES MAKE NO WARRANTIES, REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS THIS PROMOTION OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE REGARDING PRIZE OR ANY COMPONENT OF PRIZE. (vi) CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

7. APPLICABLE LAWS AND JURISDICTION. This Promotion is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York. All disputes arising out of or connected with this Promotion will be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. All judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.

8. WINNER LIST. For the name of the Grand Prize winner, send a self-addressed stamped envelope, within six (6) months of the Drawing Date, to: John W. Nigro, LEXUS LIVE A LITTLE, A LOT SWEEPSTAKES, GQ Magazine, 4 Times Square, 7th Floor, New York, NY, 10036.

9. SPONSOR. The Sponsor of this Promotion is The Conde Nast Publications, 4 Times Square, New York, NY, 10036.